Small advertising materials, such as flyers and brochures, are very popular tools used in direct marketing and promotional campaigns of products.
These are printed materials without folds and of different sizes, typically A8, A7, A6 and not larger than A4. The size of the flyer depends on its purpose and the amount of information contained in it. Smaller flyers are usually used to guide customers to a specific commercial facility, to share short promotional or product information; they are a preferred tool for marketing fast-moving goods. Flyers are usually printed on low weight paper due to shorter lifespan of this promotional medium. Printing can be single-sided or double-sided.
Leaflets are advertising materials with one, two or three folds. It would be appropriate to choose this option, if your product or service is complex which requires providing more information to the customers. The printing paper can be of heavier weight, because leaflets usually have a longer lifespan.
Brochures and catalogues
Brochures and catalogues are printed materials for long-term use and for this reason the print medium should feature high resistance. The paper or cardstock should be harder. The coating can be of various types – glossy, laminated or matte. Examples of these include company catalogues, product catalogues, material catalogues, price lists, company presentation brochures. They can be hardcover or paperback.