Why Canva Designs Are Not Suitable for Print
Canva is a popular online tool for creating quick and simple designs, especially for digital use. However, when it comes to professional print production, Canva files often cause serious issues. The reason is simple: Canva was not created as a professional program for preparing print-ready files. He
Why it’s important to follow print file requirements – and what happens if you don’t
When preparing a file for print, following the technical requirements is not just a formality – it’s the key to achieving a professional and predictable final result. In this article, we’ll explain the logic behind the most important file requirements and what can go wrong if they’re not fol
Branding of the commercial space – materials and innovations
In the past, when branding a commercial site, standard branding materials were used – solid, sandblasted and perforated foils, vinyls and signs. But with the development of the industry and the arrival of new interior trends, more and more new media are coming into use. Decorative Films While
What are the trends in the wide-format printing industry in 2024
In the world of advertising, wide-format printing stands out as one of the components that can provide an opportunity for change. Sometimes, just a replacement of one material with another or innovations in technical processes and equipment can bring about a significant transformation in visual comm
Why Print Advertising Has a Share in the Success of an Advertising Campaign
The Power of Integrated Marketing Campaigns Increasing competition is one of the reasons businesses are constantly seeking ways to reach their target audience and stay in their minds. One of the ways to achieve this goal is through the integrated marketing campaigns. But what exactly are inte
13 Ideas for Christmas festive retail displays
In this article, we will explore how a well-designed Christmas window display can benefit your business. We will give you some creative ideas how to make your window displays real stoppers for the clients.
What Does Prepress Preparation Mean
If you had ever printed a design you probably had heard the term prepress preparation. But why this process is so vital in the world of printing and what does it mean?
How to Prepare Your Tourist Facility for the Summer Season
Owners of commercial establishments, hotels, and restaurants often face the need to make regular updates and changes to their facilities due to the inevitable wear and tear of the physical infrastructure and the need to remain competitive and attractive to their customers.
What are the graphic design trends for 2023?
Should we and to what extent should we be influenced by current trends in graphic design when creating advertising visuals? What are the current trends?
Guide – how to use merchandise products for your business
How to turn your branded products into merch products and include them into your sales mix.
Innovations in the printing industry
Printing industry, although at a slower pace compared to other industries, is growing up annually. In addition to production processes - optimization and improvement of technology options, progress may also be noticed in the final product.
How to brand your store to attract and predispose customers
Do you know how to brand your facility and how to design the interior of your store or public place for better results? Do you give due importance to the physical layout of your business premises in order to predispose customers to purchase?
5 mistakes to avoid in your outdoor advertising campaign
Have you ever heard comments like these: “I ran an ad but it didn’t have satisfactory effectiveness”, “I did this and that but nothing worked”?